[AS PUBLISHED IN MALAY MAIL]
THE OUTPOURING of grief from Malaysians for Kim Jonghyun is just one of a number of indicators pointing to K-pop’s immense popularity here.
SHINee boyband member and star of the genre Jonghyun died in suspected suicide yesterday.
Millions tweeted their sorrow for the 27-year-old whose name has been the country’s top trending topic for the past 24 hours.
Fans shared popular images of a rose with the hashtag #RosesForJonghyun while others accompanied message “You did well, Jonghyun” in support of the singer suspected to have been suffering depression.
Malaysia’s SHINee fans dubbed “Shawols” — amalgam of the band’s name and “world” — wrote:
“It’s 11:04pm in Malaysia and raining heavily,” tweeted @indochennoise.
“I’m sorry you had to go alone Jonghyun. I’m sorry no one except for your true Shawols heard your silent scream. You worked hard.”
To the news, local Twitter user @AfiqAdieRasid reacted:
“Not many know the huge influence of K-pop in (our) society.”
Another post that went viral by @aestheyeol:
“We cry because of them (K-pop acts) … We spend our money on them … We love K-pop because it make us happy.”
Since March 2015, the number of K-pop streams in Malaysia has trebled, according to Spotify data.
The number of tracks listened to based on statistics over a two-year period saw 190 per cent increase in fans discovering K-pop on the music-streaming service.
This was in part due to the launch of K-pop hub, including playlists K-pop Daebak and Korean OSTs that boast 890,000 and 650,000 followers respectively around the world.
The hub charts the latest releases and was initially introduced to Malaysia, Philippines, Indonesia, Singapore, Taiwan and Hong Kong in 2015.
As of last month, Malaysia ranks eighth in top countries globally that stream K-pop and fourth among mentioned Asian countries.
“What was once a subculture, K-pop has gained the attention of the world and is definitely here to stay,” Spotify Asia content and editorial lead Eve Tan told Malay Mail.
“The genre is continuously evolving as Korean artists serve different music styles each time they drop a new album or make a comeback.
“These updated sounds are refreshing for music lovers as it gives them the chance to enjoy more than the usual repertoire of pop, hip-hop, indie, EDM etcetera.
“It is definitely one of the most influential pop culture phenomenon of our time.”
Malaysian users enjoy a myriad of music style and content.
The top three languages that are extensively consumed on Spotify in Malaysia are English, Malay and Korean.
The top five Korean artists are:
► BTS
► BigBang
► EXO
► BLACKPINK
► TAEYEON
THE OUTPOURING of grief from Malaysians for Kim Jonghyun is just one of a number of indicators pointing to K-pop’s immense popularity here.
SHINee boyband member and star of the genre Jonghyun died in suspected suicide yesterday.
Millions tweeted their sorrow for the 27-year-old whose name has been the country’s top trending topic for the past 24 hours.
Fans shared popular images of a rose with the hashtag #RosesForJonghyun while others accompanied message “You did well, Jonghyun” in support of the singer suspected to have been suffering depression.
Malaysia’s SHINee fans dubbed “Shawols” — amalgam of the band’s name and “world” — wrote:
“It’s 11:04pm in Malaysia and raining heavily,” tweeted @indochennoise.
“I’m sorry you had to go alone Jonghyun. I’m sorry no one except for your true Shawols heard your silent scream. You worked hard.”
To the news, local Twitter user @AfiqAdieRasid reacted:
“Not many know the huge influence of K-pop in (our) society.”
Another post that went viral by @aestheyeol:
“We cry because of them (K-pop acts) … We spend our money on them … We love K-pop because it make us happy.”
Since March 2015, the number of K-pop streams in Malaysia has trebled, according to Spotify data.
The number of tracks listened to based on statistics over a two-year period saw 190 per cent increase in fans discovering K-pop on the music-streaming service.
This was in part due to the launch of K-pop hub, including playlists K-pop Daebak and Korean OSTs that boast 890,000 and 650,000 followers respectively around the world.
The hub charts the latest releases and was initially introduced to Malaysia, Philippines, Indonesia, Singapore, Taiwan and Hong Kong in 2015.
As of last month, Malaysia ranks eighth in top countries globally that stream K-pop and fourth among mentioned Asian countries.
“What was once a subculture, K-pop has gained the attention of the world and is definitely here to stay,” Spotify Asia content and editorial lead Eve Tan told Malay Mail.
“The genre is continuously evolving as Korean artists serve different music styles each time they drop a new album or make a comeback.
“These updated sounds are refreshing for music lovers as it gives them the chance to enjoy more than the usual repertoire of pop, hip-hop, indie, EDM etcetera.
“It is definitely one of the most influential pop culture phenomenon of our time.”
Malaysian users enjoy a myriad of music style and content.
The top three languages that are extensively consumed on Spotify in Malaysia are English, Malay and Korean.
The top five Korean artists are:
► BTS
► BigBang
► EXO
► BLACKPINK
► TAEYEON
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